A website provides you with;
Low Cost Advertising. A website has a reach like no other form of advertising. Even though it takes time to build up website traffic it is very cost-effective to do so. Once you have built up this website traffic, you have the perfect advertising portal for your business
Visibility. A website gives your business visibility and gives people the opportunity to learn about your business before they visit it. You should therefore ensure that your website contains all the information a visitor would be looking for.
Accessibility. A website is your “shop window” and this is open 24 hours a day, 365 days of the year. This means that your website can be viewed whenever is convenient and it will act as an invaluable and always-available resource.
Sales. A website can sell your products and services at any time and you don’t have to restrict your customers to buying within your business hours. A business needs to take advantage of this factor and use the website to sell your products and services or at least generate an inquiry.