• SEO Essentials

    Search engines are limited in how they crawl the web and interpret content. A webpage doesn't always look the same to you and me as it looks to

  • Website Benefits

    A website provides you with;

    Low Cost Advertising. A website has a reach like no other form of advertising. Even though it takes time to build up website

  • 1
  • 2

Certified Internet Webmaster (CIW)

CIW certifications verify that certified individuals have the job skills necessary to master a technology-driven world. In today's competitive workplace, certified CIW professionals have proven abilities that set them apart from other Web professionals.

Originally, CIW stood for Certified Internet Webmaster (CIW). Since then, the CIW program grew to include job-role certifications that exceed the boundaries of the Internet and the role of the Webmaster. CIW certifications now validate skills and expertise in more advanced and diverse IT disciplines, such as server administration, security, application development, programming languages and enterprise solutions, as well as computer and Web skills practical for every job. As such, the formal program title was modified for the 21st century to Certified Internet Web Professional.

The CIW Web Foundations series consists of three foundational courses and corresponding certification exams that teach and validate more than mere digital literacy skills. These courses and certifications are ideal for all students and professionals who use the Internet on the job.

Internet Business Associate

Internet Business Associate prepares students to work effectively in today's business environment. In this course, you will learn about the tasks involved in various Information Technology (IT) job roles, and explore career opportunities in the IT industry. You will also learn about Internet connection methods, Internet protocols, the Domain Name System (DNS), cloud computing and mobile devices. You will study the basic functions of Web browsers, the components of Web addresses and browser use in the business world. You will learn how browser plug-ins and add-ons can improve your Web-browsing experience, and you will use browsers to download and manage files.

You will learn about databases as they relate to Web search engines, and you will use search engines to conduct basic and advanced Web searches. This course also teaches you to use local and Web-based (cloud-based) e-mail clients, and it provides guidelines for communicating effectively over the Internet using Web technologies and social networking tools. You will also learn about Internet research and collaboration tools, software development tools, and the patent and licensing practices that accompany software applications.

In addition, you will learn how to protect your privacy and personal information on the Internet. This topic includes protecting your reputation by limiting the information you post online. This course also discusses the risks associated with being connected to the Internet, and the security measures that can keep your computer system and your personal information secure. You will also learn about the use and control of cookies.

Site Development

Site Development Associate teaches you essential Web page development skills. You will learn to develop Web sites using Hypertext Markup Language version 5 (HTML5) and Cascading Style Sheets (CSS). You will learn to write code manually, as well as use graphical user interface (GUI) authoring tools. You will also learn to insert images, create hyperlinks, and add tables, forms, video, and audio to your Web pages.

In addition to learning about HTML5 and CSS coding, you will learn how to use HTML5 Application Programming Interfaces (APIs) to extend the functionality of Web pages, such as geolocation, drag-and-drop, canvas, and offline Web applications. Other topics include validating your HTML code, recognizing the importance of search engine optimization (SEO), using style sheets extensively to format Web page content, and implementing fundamental design concepts. Throughout the course, you will learn how Web sites are developed as managed projects. You will also identify e-commerce solutions and relate Web site development to business goals.

Network Technology

Network Technology Associate teaches essential networking technologies and skills, including TCP/IP, stable network creation, wireless networking, mobile devices and network troubleshooting. You will learn to use various network components and protocols that enable users to share data quickly and easily. You will explore the different types of transmission media, and you will learn how network architecture and topologies provide for efficient and secure communication. In addition, you will learn about the OSI reference model and its relationship to packet creation, and you will compare and contrast the OSI model with the Internet architecture model.

You will study the functions, features and technologies associated with Internet services, such as cloud computing. You will learn about the advantages and disadvantages of Bring Your Own Device (BYOD), the growing trend of employees bringing their personal mobile devices to work. BYOD policies and enforcement strategies will also be covered.

You will learn about the benefits of implementing a Content Management System (CMS). You will also achieve competency in performing basic hardware and operating system maintenance procedures. In addition, you will study mobile computing devices and mobile operating systems.

You will also learn about the importance of routing, and you will explore IP addressing, IP address classes and subnet masks. Finally, you will explore essential network security concepts, Internet-based challenges facing today's users, and methods you can use to secure networks and network transmissions, including authentication, encryption and firewalls.

Website Benefits

A website provides you with;

Low Cost Advertising. A website has a reach like no other form of advertising. Even though it takes time to build up website traffic it is very cost-effective to do so. Once you have built up this website traffic, you have the perfect advertising portal for your business

Visibility. A website gives your business visibility and gives people the opportunity to learn about your business before they visit it. You should therefore ensure that your website contains all the information a visitor would be looking for.

Accessibility. A website is your “shop window” and this is open 24 hours a day, 365 days of the year. This means that your website can be viewed whenever is convenient and it will act as an invaluable and always-available resource. 

Sales. A website can sell your products and services at any time and you don’t have to restrict your customers to buying within your business hours. A business needs to take advantage of this factor and use the website to sell your products and services or at least generate an inquiry.

Just remember, your competitors will be online, so don’t get left behind.

Looking for a website host, then tryBelira Web Hosting

Website Essentials

Every Business Website Should Have...

Websites serve a variety of purposes for a multitude of different user types such as Individuals, small businesses, corporations, and even governments use websites as a hub of information and data exchange between the visitor and the owner of the site.

Even in a place as diverse as the Internet, there are a handful of key components that virtually every business site should have in order to provide its users with a good experience.

There are always exceptions to the rules out there, but for the most part, these five elements serve to meet the needs of the vast majority of users.

Navigation / Menu

A menu, ideally located at the top or predominantly along the side of a page gives users the ability to quickly navigate to various areas of your site.

Even a one-page site can benefit from a menu that jumps visitors to a specific location of the page so they can access the information they need without having to manually seek it out. Even something as simple as directional arrows which take users to the following/previous section in a long one-page layout can make navigating the page a lot easier.

About Us Page

Your business is more than a series of products and a buy button. It's a brand, with its own identity and history that users will likely want to know about prior to trusting you with their business.

An About Us page tells the story of your company, and who your customers will be interacting with when they decide to do business with you.

Another option is to have a Team page set up which gives a bio of each member of your team, along with a brief history of the business.

This page can be as simple or as complex as you need it to be. It is intended to serve not only as a resource for your customers, but for anyone in the media that may be doing a review or writing about your company in general. This makes it a great place to put a press kit, if you an area of your site dedicated to press materials.

Contact Information

Having your contact information on your site is crucial. This is how people know where and how to contact you for sales inquiries, partnership offers, customer service, and even promotional opportunities.

Your website is a virtual hub of information for your company. It is how people find you, and learn more about your business. If your contact details aren't on it, you will lose out on virtually any advantage having the site would give you.

Having your email address and other essential info directly on the page can lead to an increase in spam and other unrelated messages, so you can always use a contact form instead, making it easy for users to give you their preferred contact information, the reason for the request, and more.

Is your company on social networks like Twitter and Facebook? Add links to your contact page, and/or the header or footer of your site so it's easy to access. It never hurts to have more ways to reach out to customers to let them know about any news you have to share.

Search

Search is an essential component of any site with multiple pages, especially for larger ones with information reaching into a variety of topics.

Many companies provide documentation, product details, pricing, and more on their site. By adding a search feature, you can make it much easier for someone to find specifically what they're looking for.

Call to Action

The easier you make it for someone to become a customer, the more likely they are to do so. Your site should have a purpose, and everything from its design to the way its content is written should be focused on achieving that goal.

If you want to sell more widgets, create a call to action for users from your front page leading them to where they can check out your widget.

A button that says, "Read More" is nice, but one that says "Download Our App for Discounts" or "Join Today" acts as more of a call to action for your visitors, giving them an incentive to follow through. Using active words like call, register, and subscribe are more likely to illicit a response than passive words.

Additionally, adding information related to timeliness can be helpful. Let readers know if this offer is only available for a limited time, or if quantities are short.

Good use of white space is also helpful. The more space you have around the call to action, the more likely readers are to focus on it. If it's a link embedded in a paragraph of text, it's easily overlooked as most readers scan over text for the information they need most.

Bonus Tip: Testimonials and Reviews

Amazon is the largest single retailer on the Web. It didn't start out that way. Many people thought Amazon would fail out of the gates because buying things online was impersonal, and it would be difficult for people to ask the hard questions prior to purchase.

To the surprise of many traditional retailers, Amazon surpassed expectations by doing one very important thing. It allowed people to leave honest reviews of products on the product page. If a product received terrible reviews, those terrible reviews stayed up, regardless of how much money Amazon might lose over it.

This feedback makes it easier for people to trust a company. By sharing testimonials from real, named clients, you make it easier for a potential client to evaluate your business and make an educated decision about doing business with you.

If you sell products, having the good and bad information made available adds value to your company's site, which makes it more likely someone will return for insight on another product, even if they don't end up buying the first thing they came to research.

Looking for a website host, then tryBelira Web Hosting

Website Pages

Home - every website has a home page and it is usually the most important page on the website. Your home page should quickly and clearly introduce what you do and who you are - it should contain your logo (your brand name), some eye catching images or video if applicable.

The home page also acts as a gateway to the content pages of the website - navigation should be clear and simple. The home page doesn't need to contain much detailed content but should contain as a minimum, relevant information about what you offer.

About - businesses and organisations must have an 'about us' page. The about page is used to give more details about the history of your business or organisation. It doesn't usually go into detail about your products or services but gives an overall picture of what you do, your ethos and who you are.

It can include details about staff members or owners. Pictures and video can personalise this page and impart trust to potential customers.

Contact - The contact page should be very easy to find if you want people to contact you. This must contain information on how you can be contacted, for example, email only, phone (never supply a phone number that you cannot be contacted on) or opening hours and most important - your address ( this provides your customer with the assurance that you are real - not a scam). Basically a contact page should make it very easy for customers to get in touch.

Services and/or Products - these pages make up the bulk of the content of the website. These pages should contain full details of the products or services that you provide.

Portfolio and/or Testimonials - these pages are used to give potential customers confidence in your work. A portfolio page will show work that you have already completed and a testimonials page will contain comments from previous customers. For some businesses or individuals this may not apply but should be used if available.

Looking for a website host, then tryBelira Web Hosting

8 Reasons Why You Should have a Website

Here are 8 reasons why you need to invest in a website:

1 – Your competition has a website

This is number one because your competition is online and you’re not. If you’re not online, then you’re losing sales to your competition because they’re more accessible to the consumer. On the other hand, if your competition doesn’t have a website, then having one makes you more accessible to the consumer, giving you a chance to win out over your competition. If you don’t have a quality website, you’re missing out on great opportunities to grow your business.

2 – You have more credibility by having an Internet presence in today’s age

In today’s market, people will at some point search for your business online. These are customers who want to find you, and if you’re not online, how will they? A business without a phone number or a physical address can seem shady. It’s slowly becoming accepted that a business must also have a website and an email address.

3 – Creating your businesses image

By investing in a well designed website, you’re able to instill confidence in the consumer and appear larger than you are. People expect you to have a web site, and if you don’t have one or it is not high quality, then you are damaging your own reputation.

4 – Your business is open 24/7

Your website works for you 24-7 with no labor costs. Your website markets your business for you while you sleep. Having a web site allows your customers to be able to contact you outside of business hours.

5 – Websites are good for advertising your business

Putting ads on the newspaper, making flyers, and television spots can be very expensive. A quality website provides you with multiple avenues to reach your audience. A website is like a brochure that is free to reproduce, change when you need to and reach customers who are actively searching for what you are selling.

6 – Potential customers can find your business online

Not too long ago, customers looking for your product or service would have to look you up on the Yellow Pages. Today, the same customers will just search for your product or service on search engines like Google or Yahoo search. By not having a website, you are losing out on those customers

Investing in a quality website can increase your business, while cutting costs and going for the cheaper option can hurt you more than it can help you. Always remember, you’re in control of what your business does, but the consumer is in control of whether they are going to do business with you!

7 – Reaching new target markets

With the valuable information you can gain from having a website, you can reach specific target markets that you were unable to reach before and grow your business. By investing in a website, you’re no longer a small business! You will now have great potential to be seen by millions of internet users around the world.

8 – Growing your sales

Whether you’re selling physical products or promoting your services, if you don’t have a website, you’re missing out on a huge chunk of business. Investing in a quality website will help your profits by showing off your products or services in a more appealing way to the consumer.

Looking for a website host, then tryBelira Web Hosting